Who we are
Our website address is: https://axiomfashion.com.
1. The Controller of Your Personal Data
Your personal data is collected and processed by axiomFASHION Business Co., Limited, Incorported in Hong Kong，which is operating the website and the sale of axiomFASHION brand products. In other words, axiomFASHION Business Co., Limited is the Controller of the data. This means that we are responsible for processing and protecting your personal data.
2. Collection and Use of Your Personal Data
Personal data is information that can be used to directly or indirectly identify you. Personal data also includes anonymous data that is linked to information that can be used to directly or indirectly identify you. Personal data does not include data that has been irreversibly anonymized or aggregated so that it can no longer enable us, whether in combination with other information or otherwise, to identify you.
Here is a description of the types of personal data we may collect and how we may use it:
2.1 What Personal Data We Collect
Depending on the products and services you use, we need to collect and process different kinds of personal data from or about you, which will in general be, depending on each case, as follows:
- The profile information (the information you provide when you create an account and complete your profile. For example, your name, surname, language and country from which you interact with us etc. And you can correct your profile by yourself at any time);
- Purchase information (the information we collect when you make a purchase. For example, information on your purchases, orders, returns, your delivery address, your ID information, your credit or debit card information ( upon your additional consent), your contact information, etc).
- The device, geolocation, information (the information we collect from the device you use to visit our websites. For example, the type of device you use, your device’s unique identifier, the IP address of your device, your operating system, the type of Internet browser that you use, usage information, diagnostic information, and location information from or about the computers, phones, or other devices on which you install or access our products or services. Where available, our services may use GPS, your IP address, and other technologies to determine a device’s approximate location to allow us to improve our products and services).
- Information about your tastes and preferences, browsing information. (the information we collect and analysis when you visit our websites. For example, style preferences, frequency of visit, etc).
2.2 Why and How We Use Your Personal Data
Generally speaking, we use personal data to provide, improve, and develop our products and services, to communicate with you, to offer you targeted advertisements, and to protect our customers and us.
Depending on how you interact with our platform, i.e., depending on the services, products or functions that you wish to enjoy, we will process your personal data for the following purposes:
|Purposes||Example of Data||Additional Note|
|To manage your platform user registration||The information which is to identify you as a user of the platform and grant you access to the website of axiomFASHION, such as Name/Date of birth/ Gender/ Nationality/ Shipping Address etc..||If you decide to become a registered user of our platform, we need to process your data to identify you as a user of the platform and grant you access to its various functions, products and services. You may cancel your registered user account by contacting us through Customer Service.|
|To execute the purchases or services you request of us on the platform||manage the forms of payment you use to complete purchases and services on our platform. For example, bank card number/paypal account/paytm account/Order address, etc..||If on purchasing any of our products through the platform, you opt to save your card data for future purchases, we need to process the indicated data for activation and development of that functionality. Consent to the activation of this functionality enables your auto-completed payment data to appear in subsequent purchases so that you do not need to submit them in each new process. This data will be deemed valid and effective for subsequent purchases. You may change or cancel your cards at any time through the section on payment information.|
|Analysis of usability and quality to provide, improve, and develop our products and services||The information is analyzed to improve website, products, services, marketing, customer relationships and experiences. This includes personal height, bust, cup, waist, hip, weight; shopping preference, category, purpose of purchase (self, child, parent) style preference, frequent visits to national stations, recently visited and viewed record||If you access our platform, we inform you that we will use your browsing data for analytic and statistic purposes, i.e., to understand the manner in which users interact with our platform and thus be able to introduce improvements in the platform. Please understand that this data processing analysis of your user or customer profile is used to establish your preferences. From the analysis we can send you information, products and services that works best for you. For example, based on your purchases and browsing history (i.e., depending on the articles that you clicked), we will recommend products to you that may interest you.|
|Marketing and targeted advertisements and services||Email address/phone number/device’s unique identifier/ID information/ IP address are information we use to recommend products, services, discounts and offers that may be of interest to you.||If and when you subscribe to our Newsletter, we will process your personal data to manage your subscription. This includes sending customized information on our products or services through various means (such as e-mail or SMS). We may also send you this information through push notifications in case you have activated them in your mobile device.|
For any of the uses of your data described above that require your prior express consent, note that you may withdraw your consent by contacting axiomFASHION Co., Limited.
We will only use your personal data for the purposes for which we collected it, unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose. If we wish to use your personal data for an unrelated purpose, we will notify you and we will explain the legal basis which allows us to do so. We may process personal data without your consent, in compliance with the above rules, where this is required or permitted by law.
If you have any questions about how axiomFASHION uses any of your personal data, please contact [email protected]
2.3 How long we will collect your data
|Purposes||Time for which the data are kept|
|To manage your platform user registration||We will process your data for the time during which you remain a registered user (meaning, until you decide to unsubscribe).|
|To execute the purchases or services you request of us on the platform||We will process your data for the time necessary to manage the purchase of the products or services that you requested, including potential returns, complaints or claims related to the purchase of the product or service in question. Sometimes, we will only process the data until the time when you decide, as is the case of card payment data that you requested us to store for future purchases.|
|Analysis of usability and quality to provide, improve, and develop our products and services||We will process your data occasionally during which we need to carry out a specific quality action or survey or until we anonymise your browsing data.|
|Marketing and targeted advertisements and services||We will process your data until you unsubscribe or cancel your subscription to the newsletter.|
We will keep your personal data for no longer than is necessary for the purpose(s) it was provided for and to meet our legal obligations. Further details of the periods for which we retain data are available upon request.
2.4 Legal basis for the processing of personal data from EEA residents
If you reside within the European Economic Area (EEA), our processing of your personal data will be legitimized as follows: Whenever we require your consent for the processing of your personal data such processing will be justified pursuant to Article 6(1) lit. (a) of the General Data Protection Regulation (EU) 2016/679 (“GDPR”). If the processing of your personal data is necessary for the performance of a contract between you and us or for taking any pre-contractual steps upon your request, such processing will be based on GDPR Article 6(1) lit. (b). Where the processing is necessary for us to comply with a legal obligation, we will process your data on the basis of GDPR Article 6(1) lit. (c), and where the processing is necessary for the purposes of our legitimate interests, such processing will be made in accordance with GDPR Article 6(1) lit. (f).
3. Cookies and Similar Technologies
You can remove or reject cookies using your browser or device settings, but in some cases doing so may affect your ability to view our products and services.
4. Disclosure of Personal Data
We disclose certain personal data to strategic partners that work with us to provide our products and services or help us market to customers. Personal data will only be shared by us with these companies in order to provide or improve our products, services, and advertising; it will not be shared with third parties for their own marketing purposes without your prior expressed consent.
4.1 Service Providers
We share personal data with companies that provide services on our behalf, such as website hosting, email services, marketing, sponsoring of sweepstakes, contests, promotions, auditing, order fulfillment, data analytics, customer service, and conducting customer research and satisfaction surveys. These companies are obligated to protect your data and may be located wherever we operate.
4.2 Corporate Affiliates and Corporate Business Transactions
We may share personal data with all axiomFASHION Business Co., Limited-affiliated companies. In the event of a merger, reorganization, acquisition, joint venture, assignment, spin-off, transfer, or sale or disposition of all or any portion of our business, including in connection with any bankruptcy or similar proceedings, we may transfer any and all personal data to the relevant third party.
4.3 Legal Compliance and Security of Disclosure
It may be necessary—by law, legal process, litigation, and/or requests from public and governmental authorities within or outside your country of residence—for us to disclose personal data. We may also disclose personal data if we determine that it is necessary and appropriate for purposes of national security, law enforcement, or other issues of public importance.
We may also disclose personal data if we determine in good faith that disclosure is reasonably necessary to protect our rights and pursue available remedies, enforce our terms and conditions, investigate fraud, or protect our operations or users.
5. Your Rights
We take reasonable steps to ensure that your personal data is accurate, complete, and up to date. You have the right to access, correct, or delete the personal data that we collect. You are also entitled to restrict or object, at any time, to the further processing of your personal data. You have the right to receive your personal data in a structured and standard format. You may lodge a complaint with the competent data protection authority regarding the processing of your personal data.
To protect the privacy and the security of your personal data, we may request data from you to enable us to confirm your identity and right to access such data, as well as to search for and provide you with the personal data we maintain. There are instances where applicable laws or regulatory requirements allow or require us to refuse to provide or delete some or all of the personal data that we maintain.
You may Contact Us to exercise your rights. We will do our best to respond to your inquiries within 30 days.
6. Closing Accounts
Please contact axiomFASHION to close your account in relation to the following uses of your personal data:
- providing, improving, and developing our products and services;
- communicating with you;
- sharing your personal data with third party partners for marketing communications;
- offering and measuring targeted advertisements and services; or
- promoting safety and security.
If you close your account, we have no obligation to retain your data, and we may delete any or all of your data without liability. However, we may retain data related to you if we believe it may be necessary to prevent fraud or future abuse, if required by law, or for legitimate purposes, such as analysis of non-personal data, account recovery, auditing our records, and enforcing our rights and obligations under our agreements.
7. Third-Party Websites and Services
Our websites, products, and services may contain links that enable you to access third-party websites, products, and services. We are not responsible for the privacy practices employed by those third parties, nor are we responsible for the information or content their products and services contain. This Privacy Statement applies solely to data collected by us through our products and services. We encourage you to read the privacy policies of any third party before proceeding to use their websites, products, or services.
8. Data Security, Integrity, and Retention
We use reasonable, technical, administrative, and physical security measures designed to safeguard and help prevent unauthorized access to your data, and to correctly use the data we collect. For example, access to your personal data is limited to our employees, contractors, and agents who need access to such data to perform their assigned job duties.
It is important that you take precautions to protect against unauthorized access to your axiomFASHION products, account credentials, and computer or other devices. If you feel that the security of your account or personal data has been compromised, please contact us immediately at [email protected] Please be aware that, despite our best efforts, no security system is impenetrable. In the event of a security breach, we will promptly notify you and the proper authorities if required by law.
We will retain your personal data for as long as it is necessary to fulfill the purposes outlined in this Privacy Statement, unless a longer retention period is required or permitted by law.
Our products and services are intended for adults. Therefore, we do not knowingly collect, use, or disclose data from children under 16. If we learn that we have collected the personal data of a child under 16, or the equivalent minimum age depending on the jurisdiction, we will take steps to delete the data as soon as possible. Please immediately Contact Us if you become aware that a child under 16 has provided us with personal data.
10. Data Transfers, Storage, and Processing Globally
The personal data we collect from you may be transferred to, and stored at Amazon Web Services and Alibaba Cloud, which is outside the European Economic Area (“EEA”), but using legally-provided mechanisms to lawfully transfer data across borders.
When we share your personal data with our partners, axiomFASHION-affiliated companies, and service providers, your personal data may be transferred to and/or made accessible from countries outside of the European Economic Area. In such circumstances, we will enter into model contractual clauses as adopted by the European Commission, or rely on alternative legal bases such as the Privacy Shield, where applicable, or binding corporate rules where our partners or service providers have adopted such internal policies approved by European data protection authorities.
11. Changes to this Privacy Statement
We may change this Privacy Statement to keep pace with new technologies, industry practices, and regulatory requirements, among other reasons. We expect most such changes to be minor. We will notify you by various procedures through the platform (for example,through a banner, a pop-up or a push notification), or we may send you a notice to your e-mail address when the change in question is relevant to your privacy, for you to be able to review the changes, assess them and, as the case may be, object or unsubscribe from any service or functionality.
Your continued use of our products and services after the effective date of the Privacy Statement means that you accept the revised Privacy Statement. If you do not agree to the revised Privacy Statement, please refrain from using our products or services and to close any account you may have created.
12. Contact Us
If you have any questions regarding this Privacy Statement or its implementation, here is how you can reach us:
In relation to the use of your personal data for the following purposes: [email protected]
- providing, improving, and developing our products and services;
- communicating with you;
- sharing your personal data with third party partners for marketing communications;
- offering and measuring targeted advertisements and services;
- promoting safety and security;
- for the provision of products and services you requested.